Situation
The top streaming music provider delivers a diverse range of music streaming services to millions of users worldwide. As industry frontrunners, the company prioritizes high-quality services and continually enhances their customer data management processes. The client, a leading streaming music provider, was grappling with account management, billing, and revenue collection challenges due to data quality issues. Despite implementing three data-quality products in their source data, the client’s Sales, Marketing, and Finance teams continued to encounter difficulties. The client recognized the need for a comprehensive solution to effectively address their data quality concerns.
